The Endless Summer
Summer 2025, dubbed "brain rot summer," unfolds without a signature hit song or unifying trend craze, trading mass moments for scattered niches. Viral hits fade faster (i.e., jet2holidays), replaced by nostalgia, offline rituals, and TikTok’s monthly curriculum where people set gentle goals over performance. Even Universal Epic is not that hot, except literally, and tech mirrors the malaise as ChatGPT-5 arrives as an incremental update that is more like a subtle improvement than a breakthrough. Economic uncertainty deepens the drift. But on the bright side, Superman had an optimistic tone and I have a new job - hey, if all else fails, a small joy remains seeing a Rubik’s Cube solved instantly! Read more →